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Privacy Policy

Last Updated: March 2026

1. Introduction

Welcome to Advanza. This Privacy Policy explains how Advanza collects, uses, and protects personal and business data through the Advanza Partner Dashboard (the "Dashboard"), used by business partners to manage products, offers, reviews, and social media content.

We are committed to protecting your data in accordance with the General Data Protection Regulation and applicable Greek data protection laws.

2. Data Controller

The data controller is:

Advanza

Email: info@theadvanza.com

3. Data We Collect

Personal Data

  • Full name
  • Email address
  • Phone number
  • Login credentials (encrypted)

Business Data

  • Company name
  • VAT number
  • Business address and location (including GPS coordinates)
  • Working hours
  • Business category
  • Social media links

Platform Usage Data

  • Dashboard activity
  • Product and offer data
  • Offer and redemption data
  • Review interactions

4. How We Use Your Data

We process your data for:

  • Providing access to the Dashboard
  • Managing your business profile and offers
  • Enabling offer validation and redemption
  • Generating analytics and performance insights
  • Publishing content to connected social media platforms
  • Ensuring platform security and fraud prevention

5. Legal Basis for Processing

We rely on:

  • Contract Performance – to provide our services
  • Legal Obligations – tax and compliance requirements
  • Legitimate Interest – analytics and platform improvement
  • Consent – for optional features and third-party integrations

6. Microsoft Clarity (Analytics & Session Recording)

We use Microsoft Clarity to understand how users interact with the Dashboard through session recordings and heatmaps.

Clarity may collect:

  • Mouse movements, clicks, scrolls
  • Device and browser information
  • IP address (anonymized)
  • Page interactions

This data is collected only after your consent via our cookie banner.

7. Meta (Facebook & Instagram Integration)

The Dashboard allows you to connect your accounts via Meta Graph API.

We may access:

  • Facebook Page information
  • Instagram Business account data
  • Engagement data

This is used strictly to:

  • Publish posts and stories
  • Manage social media content

You can disconnect your account at any time. Meta processes your data according to its own privacy policy.

8. Google Maps & Location Services

We use Google Maps Platform to help you select and manage your business location. This may involve:

  • Address searches
  • Coordinates (latitude/longitude)
  • Basic usage data

Google may collect technical data such as IP address and usage metrics.

9. Cookies & Storage

We use cookies and local storage for:

Essential

  • Authentication
  • Security
  • Session management

Functional

  • UI preferences
  • Stored selections

Analytics (Consent Required)

  • Microsoft Clarity tracking cookies

A cookie consent banner allows you to manage your preferences.

10. Authentication & Security

We implement security measures including:

  • Encrypted passwords
  • Token-based authentication
  • Secure session management
  • HTTPS encryption

Authentication data may be stored in browser storage and secure cookies.

11. Products & Offers

Partners can create and manage:

  • Products and descriptions
  • Offers and pricing
  • Offers and redemption limits

Offer validation may involve:

  • Customer email verification
  • Redemption tracking

12. Reviews

The Dashboard allows:

  • Viewing customer reviews
  • Responding to reviews

13. Social Media Content Generation

We provide tools to:

  • Generate posts and images
  • Publish directly to social media

Images uploaded may be:

  • Stored on our servers
  • Publicly accessible for publishing purposes

14. File Uploads

You may upload:

  • Product images
  • Social media content

Files:

  • Are validated and stored securely
  • May be publicly accessible when used in listings or publishing

15. Analytics

We provide internal analytics such as:

  • Product performance
  • Offer usage
  • Engagement statistics

This data is aggregated and used to improve your business insights.

16. Data Retention

We retain data as follows:

  • Account data: while active + 30 days after deletion
  • Financial records: up to 7 years (legal requirement)
  • Analytics data: aggregated, retained for reporting
  • Social media content: until deleted by user

17. International Data Transfers

Your data may be processed outside the EU by:

  • Microsoft (Clarity)
  • Meta (Facebook/Instagram)
  • Google (Maps)

We ensure appropriate safeguards such as:

  • EU-US Data Privacy Framework
  • Standard Contractual Clauses

18. Your Rights

Under GDPR, you have the right to:

  • Access your data
  • Correct inaccuracies
  • Request deletion
  • Restrict processing
  • Object to processing
  • Request data portability

You may contact us at: info@theadvanza.com

You also have the right to file a complaint with the Hellenic Data Protection Authority.

19. Children's Privacy

The Dashboard is intended for business use only and not for individuals under 18. We do not knowingly collect data from minors.

20. Data Security

We apply appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse.

21. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be communicated through the Dashboard.

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